My favourite brands and why

Dr Martens

Dr Martens are my absolute favourite brand of shoes. This brand is not like any other type of brand, Dr Martens mainly specialise in manufacturing leather lace up boots. The designer of Dr Martens was Doctor klaus Marten, Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler's shop. With that leather he made himself a pair of boots with air-cushioned soles, this is how the first pair of Dr Martens was born.

Now Dr. Marten has become a traditional British footwear brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are known as Doctor Martens, Doc Martens, Docs or DMs.

http://www.styleforum.net/forum/thread/78649/dr-martens-yay-nay

http://www.drmartens.com/productlist.asp?story=womens&type=all

http://en.wikipedia.org/wiki/Dr._Martens

http://www.drmartens.com/

Graphic logo (evolution of a logo)

Pepsi

Today, one of the biggest soft drinks company, was first started by Caleb Bradham in 1890’s. Initially named as Brad’s drink the name was quickly changed to Pepsi-Cola, which is visible in the first 1898 logo. Finally

in 1903, the name was trademarked and hasn’t been changed till date.

In the early years, Brad made custom logos for the brand as it became more famous. In 1933, the company was bought by Loft, Inc. The company changed the bottle size from 6 to 12 oz. and came up with the ‘Refreshing and Healthful’ logo.

However, the major breakthrough in the Pepsi logo design came in 1940’s.

Walter Mack, the CEO of Pepsi came up with the idea of a new bottle design, with a crown having the Pepsi logo. The ‘Pepsi Globe’ emerged when USA was in WWII, and to support the country’s war efforts, Pepsi had a

blue, red and white logo.

This logo became hugely popular, and went on to be the identifier for the company. As a result, in 1950 and 1962, this bottle cap with the swirling blue and red became prominent in the company logo. During the 1960’s when it became even more popular, the script was changed from the curly red, and the main attraction was on the bottle cap in the logo.

We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The typeface was made smaller so as to fit in the globe. The Pepsi Globe was “boxed in”, with a red bar coming in from the left and a light-blue bar coming in from the right.

In 1991, the typeface was moved from inside the globe. The red bar was lengthened and the typeface came on the top of the globe. In 1998, the white background in the logo was replaced by the blue colour, which also resulted in dropping the red horizontal band. The globe now had 3D graphic and larger than earlier versions. It might be that since, Pepsi and the globe touch each other for the first time in the logo, the name ‘the Pepsi Globe’ was given to the logo.

After 1998, it seems that Pepsi had decided to give the globe more prominence than the script itself. So, the globe came on top of the script in 2003, and in their current logo they have done away with the script altogether.

http://www.google.com.au/search?hl=en&client=safari&rls=en&q=evolution+of+pepsi+logo&gs_sm=sc&gs_upl=214536l222730l1l223996l22l21l1l3l3l0l1270l7406l2-4.7.4.0.1.1l17&bav=on.2,or.r_gc.r_pw.&biw=1024&bih=680&pdl=300&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

http://www.graphic-design-blog.com/2008/11/evolution-of-pepsi-logo.html

Product new technology

The iPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and weight falls between those of contemporary smartphones and laptop computers. The iPad runs the same operating system as the iPod Touch and iPhone. The iPad can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser).

Like iPhone and iPod Touch, the iPad is controlled by a multi-touch display, a departure from most previous tablet computers, which used a pressure-trigge

red stylus, as well as a virtual onsc

reen keyboard in lieu of a physical keyboard. The iPad uses a wireless local area network ("Wi-Fi") connection to access local area networks and the Internet. Some models also have a 3G wireless network interfac

e which can connect to HSPA or EV-DO data networks and on to the Internet. The device is managed and synced by iTunes running on a personal computer via USB cable.

Apple released the first iPad in April 2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide, representing 75 percent of tablet PC sales at the end of 2010.

By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold more than all other tablet PCs combined. In 2011, it is expected to take 83 percent of the tablet computing market share in the United States.

http://www.apple.com/au/ipad/

http://en.wikipedia.org/wiki/IPad

http://www.engadget.com/2010/04/03/apple-ipad-review/