Natalie Kiryk ~ Branding

A brand should be strong, positive, unique, credible, sustainable and valued in a customers mind. To have a successful brand you want it to stand out from the competition. If a loyal bond can be built between brand and consumer, in turn they will buy the brand repeatedly.

Brand Loyalty Defined

”You learn that creating customer loyalty is neither strategic nor tactic; rather, it is the ultimate objective and meaning of brand equity. Brand loyalty is brand equity.”

Companies, such as McDonald's, use brand moleculing which is a process that provides the manager with an opportunity to view the entire brand and affect change in a strategic manner.

By doing this analysis, you can achieve greater clarity and insight into your positioning or re-branding process. Some brands change their slogans/tags but are then forgotten as people often remember what came first and will always associate that with the brand.

Dedication to a given brand gives people a sense of meaning and of being part of something grand. The brands we support says things about the person we are and wish to be. For instance someone owning a Rolls Royce can be looked upon by others as being wealthy and intelligent.

http://www.sciencedirect.com/science/article/pii/016748709500007Bhttp://www.jstor.org/pss/3149402

http://www.brandchannel.com/papers_review.asp?sp_id=680

http://www.nytimes.com/2004/10/19/science/19neuro.html?pagewanted=2&_r=1

http://incblot.org/uncategorized/brand-loyalty-and-the-meaning-of-life/

http://en.wikipedia.org/wiki/Brand_loyalty

New Technologies-Facebook-Mitzi Curtis

Facebook has become one of the world's top communication networks today. It allows you to interact with people all around the globe, create events and invite whomever you want and to start your own page to boost your school, company or just to share you artistic work. Facebook has also done wondrous things for families by reuniting long lost family members and for politicians too by talking up their parliamentary seat or even their campaign.

If you're one of those people who loves finding out juicy gossip on all the top celebrities and just to even 'stalk' a special someone Facebook can do the trick.

But in saying that Facebook has done great things, there has also been some shocking news of late that more and more paedophiles have access to vulnerable teens and children and that cyber bullying has increased and as a result they go and hang themselves because they feel unloved!

And by the end of 2010 crime rates had reached an astounding 100,000. Because of all these happenings Facebook has been banned in selected countries like Syria and Iran but has also been forbidden in some company offices.

In the end, Facebook has been a mixture of trouble and success. It has over 175 million users and is currently the number one network with MySpace and Twitter following behind. Facebook may have had its fair share of criticism, but the website still remains to be a well kept site.

1. http://en.wikipedia.org/wiki/Facebook

2. http://socialimpact.wikispaces.com/The+Social+Impact+of+Facebook

3. http://www.thehalsreport.com/2011/01/the-social-impact-of-facebook- in-2011/

4. http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia

5. http://www.webhostingreport.com/learn/facebook.html

Toni Prinsse - Brand Loyalty

A successful brand has five basic attributes: Differentiation – what makes you stand out from the rest; Trust – Can customers trust your product to deliver on its promises; Relevance and esteem – Does the customer have an emotional connection to the brand or do they like the brand; Knowledge/Fame – Do customers know you and understand your brand; Value – Is there enough benefits to attract and retain the customer.

Emotional sentiment is important in building brand loyalty. Emotional sentiment turns the loyal customer into a champion of the brand and advertises it others by word of mouth. Once this type of loyalty is achieved it acts as an effective barrier against brand switching.

Brands that trigger emotional sentiment can play on things such as colour, shape and design. There is a lot of psychology behind these triggers e.g. colours mean different things to different people and the circular shape is the most appealing shape to most people. This is where style manuals are important. Style manuals ensure that employers in the organisation adhere to the brand standards towards such things as the logo, letterheads, flyers, advertisements etc. A style manual identifies your brand to customers; you need customers to recognise the brand so they can find it to buy.

Companies also can entice customers to be loyal to their brand with such things as regular Competitions and Reward Points.

http://blogs.sitepoint.com/develop-style-guide-site/

http://www.marketingcrossing.com/article/220078/The-Connection-Between-Emotions-and-Brand-Loyalty/http://en.wikipedia.org/wiki/Brand_loyalty

http://justinksmall.wordpress.com/2011/01/12/ignorance-needs-and-wants-%E2%80%93-the-psychology-of-brand-choices/

http://resources.mediatrust.org/elements-of-a-successful-brand/

Toni Prinsse - Information Technology

Today’s information technology allows us to: access answers to questions in seconds; keep in contact with people over the other side of the world easily; meet new people all over the world instantly; provide constant entertainment through games and YouTube; produce awesome graphics in movies, games and print media.

The other side of the coin is that not all people have access or can afford this technology. Also as easy as it is to obtain answers to questions are the answers correct; is the person you have contact with on the other side of the world telling you the truth (easier to lie when not face to face); is the contact person really who they say are and are they safe?; is the constant access to stimulation of games making us unmotivated to do the other “boring” essential life tasks and making us chair potatoes? So we talk less and have less face to face conversations but we are able to keep in contact with each other more easily and frequently. Our spelling and grammar are suffering due to abbreviated text messages but our intelligence and capabilities with information technology is improving.

There are positives and negatives for this information technology revolution and which one out ways the other depends on the individual. My opinion is that if used sensibly it is a wonderful tool that can open a wonderful new world to you.

http://society-international.chailit.com/impact-on-society-of-facebook.html

http://www.partnerships.org.uk/itf/socimp.html

http://www.partnerships.org.uk/itf/socimp.html

http://www.facebook.com/

http://www.apple.com/

Eileen Gray - Tenarra

Eileen Gray was born in 1878 in Ireland, Enniscorthy. She is thought as a highly influential woman of the 20^th century inspiring both modernism and Art Deco, though this was not always the way. During her career she was often neglected – forced to stand alone.

Beginning her career as a lacquer artist, then a furniture designer and finally as an architect Gray was forced to forge her way through a predominantly male dominated environment. She was also denied from supportive networks that her male counterparts enjoyed. This sense of independence was part that shaped not only her design style but also her way of working. This took form in a luxurious take on the geometric forms and industrial produced materials.

Gray’s first venture into furniture design came when she was commissioned to decorate a house for an apartment on Rue de Lota. After her first talent through lacquer was expressed she designed lamps and rugs using her favorite geometric patterns.

Her designs of the leather and tubular steel Bibendum Chair and E-1027 glass and tubular steel table are now icons often being seen as Grand Confort club chairs. What had previously been her down fall – it is her obscurity that makes her work so famous today.

en.wikipedia.org/wiki/Eileen_Gray

designmuseum.org/design/eileen-gray

icarusfilms.com/new2007/eg.htm

www.milandirect.com.au/shop/eileen-gray-side-table

www.homelife.com.au/home+ideas/galleries/eileen+gray,10391

Thanya "LE CORBUSIER"

"Le Corbuiser"


An Architect, Designer ,Urbanist, Writer and Painter.Charles-Édouard Jeanneret-Gris was born in Switzerland and later became a French citizen, and was one of the founding pioneers in "Modern Architecture" or "International Style".  A career that spanned five decades and buildings all around the world. He took on the pseudonym in the 1920's "Le Corbuiser" Which stems from the french word for the crow-like one.   He studied visual art's and architecture in Switzerland. Le Corbusier would often travel around europe sketching filling in his breaks. He worked for many famous Architects around Europe aswell. During World War One He fled back to Switzerland and taught at his old school, and returning to Paris after the war.

In 1922 Le Corbusier and his cousin Pierre Jeanneret opened an architecture design studio and set up shop, Through this partnership they achieved amazing status and won awards and lots of commission work; it is through this partnership that used to rely on other companies to furnish their buildings that Le Corbusier brought out his expectations of furniture type.

The first results of the collaboration were three chrome-plated tubular steel chairs designed for two of his projects, The Maison la Roche in Paris and a pavilion for Barbara and Henry Church. The line of furniture was expanded for Le Corbusier's 1929 Salon d'Automne installation,Equipment for the Home.

The most famous of these chairs are the now-iconic LC-1, LC-2, LC-3, and LC-4, originally titled "Basculant" (LC-1), "Fauteuil grand confort, petit modèle" (LC-2, "great comfort sofa, small model"), "Fauteil grand confort, grand modèle" (LC-3, "great comfort sofa, large model"), and "Chaise longue" (LC-4, "Long chair", English: "chaise lounge").^[13] The LC-2 and LC-3 are more colloquially referred to as the petit confortand grand confort (abbreviation of full title, and due to respective sizes). The LC-2 (and similar LC-3) have been featured in a variety of media, notably the Maxell "blown away" advertisement.^[14]

In the year 1964, while Le Corbusier was still alive, Cassina S.p.A. of Milan acquired the exclusive worldwide rights to manufacture his furniture designs. Today many copies exist, but Cassina is still the only manufacturer authorized by the Fondation Le Corbusier;

http://en.wikipedia.org/wiki/Le_Corbusier
http://architect.architecture.sk/le-corbusier-architect/le-corbusier-architect.php
www.greatbuildings.com/architects/Le_Corbusier.html -
http://www.fondationlecorbusier.fr/corbuweb/morpheus.aspx?sysName=home&sysLanguage=fr-fr
http://wheels.blogs.nytimes.com/2011/05/13/architect-as-auto-designer-le-corbusiers-minimum-car/

Natalie Kiryk ~ Favourite Brand

If I had to choose something I couldn't live without, I would have to say Lucas Papaw Ointment. I use it everyday on my lips and hands but it also has many other uses.

It can be used for the treatment of minor burns, chafing, cuts, gravel rash, minor open wounds, nappy rash, scalds, sunburn, splinters and thorns, temporary relief of dermatitis and eczema and general care of skin. The Paw Paw fruit, is rich in vitamins A, B, C, and E together with amino acids, calcium, iron and enzymes. In particular, it contains the enzyme papain which, as well as being of great help to people with digestive problems, is known to be antiseptic for cleaning wounds.

The paw paw tree, also known as papaw or papaya, (Carica papaya) could be called "The Medicine Tree."

Lucas Papaw Ointment was first formulated by Dr. Thomas P. LucasFor some years Dr.Lucas practised in London. He came to Australia in 1876 - practiced in Melbourne for 10 years before moving to Queensland - It was here in Queensland - looking for a natural remedy for disease - he carried out his scientific studies and experiments which led to his formulation of Papaw Ointment.

Lucas believed he had discovered the world's greatest healing agent. Some of course would beg to differ but considering the ointment is still being sold today, over 100 years old and still using the original recipe, there is definately something quite remarkable as a healing agent.

I also love the fact that Papaw is grown, fermented and packaged all in Australia, it is safe for infants and children, it is very reasonably priced and is mostly made from all natural ingredients.

http://www.lucaspapaw.com.au/

http://www.naturalhealthorganics.com.au/Lucas-Pawpaw-Ointment-pr-694.

http://www.pawpawsalve.biz/pawpaw.html

http://www.naturalalternative.com.au/SPPawpaw.asp

http://healthflame-pharmacy.com/blogs/7/The-Story-Behind-The-Original-Lucas-Paw-Paw-Ointment.htmlhtml

Thanya . Cradle to cradle

"CRADLE TO CRADLE"

William McDonough and Michael Braungart; are the amazing creators of this book. They are both enthusiastic about the workings of industry impact and environment, and have come up with ways to re invent design as it is today.

Cradle to Cradle maps the lineaments of McDonough and Braungart's new design paradigm, offering practical steps on how to innovate within today's economic environment. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity.

In addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic 'paper,' made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This 'treeless' book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality—in cradle to cradle cycles.

Michael Braungart and William Mc Donough have since inspired many other projects of re-use re-cycle. Herman Miller also took on the roll as an important factor in all his designs and employed  the these guys to overhaul his design factories and sustainability from his factories and products.

Our focus now is on maintaining our high standards while incorporating increasingly more environmentally sustainable materials, features, and manufacturing processes into new product designs. Our Design for the Environment (DfE) team, which is responsible for developing environmentally sensitive design standards for new and existing Herman Miller products, has initiated a protocol to guide this effort.

Some other famous brands that have also taken this on are "NIKE" "FORD MOTOR COMPANY"  There are many resources and developments in this industry now thanks to those who care about the importance of "Sustainability"

http://www.hermanmiller.com/About-Us/Environmental-Advocacy

http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/pr-weed-26rsquoem-and-reap2658-ford-34580

http://www.nikebiz.com/responsibility/

http://thegreenergrass.org/

http://www.upcyclemagazine.com/

Maharam Design Studio - Tenarra

Maharam Design Studio was founded in1902 by Louis Maharam. Maharam Design found its roots in New York City by becoming a supplier of theatrical textiles.

They then went on to pioneer through contract textiles during the 1960s. This involved developing fabrics intended for commercial products. This was continuously pushed forward as America become more and more commercial and saw to the introduction of their “Tek-Wall.” Tek wall was the first high-performance textile wall covering for the contract furniture industry.

Maharam Design is 
still a family run business and is under direction of Mary Murphy. It specializes in textiles for window covering, walls seating, systems and healthcare application. Often collaborating with designers that specialize outside of the textile design industry is their

main edge. This gives them a increased chance of developing fresh and trendsetting while co-opertating with people that make the whole consumerist nature of our society work – Graphic, fashion, industrial and architectural designers. This combined with internal collaboration

means that they have an

advantage when exploring new materials or using current ones in new and exciting ways. In each design they stick to a simple motto: “It's not just about looking pretty; it's about engineering textiles that are made to last and perform."

www.maharam.com

ww.designaddict.com/design_index/index.cfm/Maharam

www.hermanmiller.com/Designers/Design-Studio

thegloss.com/fashion/design-dwrs-maharam-pillows/

Natalie Kiryk ~ C2C & ASEC

Cradle to cradle was Started in the 80’s by Architech, William McDonoughs and Chemist, Michael Braungart It is a holistic economic, industrial and social framework that seeks to create systems that are not just efficient but essentially waste free, hopefully eliminating the need for waste disposal such as landfills. C2C seeks to remove harmful and dangerous chemicals and materials that humans come into contact with everyday, which will allow for a healthier overall system to be maintained and no long term health effects. The use of a C2C model also often lowers the financial cost of systems.

The term 'C2C Certification' is a protected term of the McDonough Braungart Design Chemistry (MBDC) consultants. It is a proprietary system of certification. One client of MBDC is ASEC, which stands for Action Sports Environmental Coalition. Founded in 2002 by Frank Scura, he was motivated by the influence action sports icons have over young people and their families through the positive actions of influential athletes.

For the past eight years ASEC has been the conscience and driving force for sustainability in Action Sports, now the movement has become passionately supported by 100's of riders, brands and fans. This movement is also represented on the front lines by a robust offering of product carried by a large number of retailers worldwide such as Quiksilver, Volcom and Oakley to name a few.

Make a difference. Join the resolution.

Get involved!

Live the way you ride..

http://www.facebook.com/pages/Action-Sports-Environmental-Coalition/87496398352 http://www.mbdc.com/ http://en.wikipedia.org/wiki/Cradle_to_Cradle_Design http://www.earthville.org/projects/asec http://www.asecaction.org/

http://www.asecaction.org/

http://en.wikipedia.org/wiki/cradle_to_cradle_Design