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Costume industry. Thanya

COSTUME;
This usually refers to a style of dress, distinctive to a period, theme, class, performer theatre, dance ; actually it is an outfit worn as one will dress in general. It can include alot of things, some people dress in costume every day as their own morning ritual.

Theatrical costume; National costume; Holidays and Festivals; mascots; children, Everyone really does look forward to some form of dress ups, especially fancy dress party's. It gives a chance of letting lose and pretending of some other time or character, (acting.)

Costume will usually enhance or help communicate a story or dance/themed era of history or life, it will also help portrey a scene setting.

THE RUSSIAN BALLETS,
Was one of the most influential , significant companies to combine visual arts to the public in the 20th century. Reinvigorating the art of performing dance. It was groundbreaking in combining artistic collaboration among choreographers, composers artists and dancers. The company has had a reputation to invite the collaboration of rising contemporary fine artists in the designs of sets and costumes. some are "Bakst, Braque, Gontcharova, Larionov, Picasso, Chanel,Matisse, Derain, Miró, de Chirico, Dalí, Bilibin, Tchelitchev, Utrillo, Nicholas Roerich, and Rouault. Their designs contributed to the groundbreaking excitement of the company's productions. The scandal caused by the premiere performance in Paris of Stravinsky's The Rite of Spring has been partly attributed to the provocative aesthetic of the costumes of the Ballets Russes."


Leon Bakst, one of the most important designers for the Ballet Russe, was born in Grodno on May 10, 1866. Aiding Diaghilev with the formation of Ballet Russe, Bakst assumed the role of artistic director. His sets and costumes brought him wide recognition. He is most noted for the sets and costumes for Scheherazade (1910), Firebird (1910), Le Spectre de la Rose (1911). He designed for Ballet Russe from 1909-1921.

http://en.wikipedia.org/wiki/Ballets_Russes

http://en.wikipedia.org/wiki/Leon_Bakst

http://www.theatreballet.com/

http://en.wikipedia.org/wiki/Trinidad_and_Tobago_Carnival

http://costumeideazone.com/

fashion couture Thanya

fashion couture is an amazing time of high sewing; unique quality dressmaking.
Hauteur couture is a made to order specific clothing garment, usually of the best quality fabrics and extreme attention to detail. In French the term "Hauteur Couture" is now protected by law and defined the "Chambre de commerce et d'industrie de Paris based in Paris, France.  Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves" of the label haute couture. The criteria for haute couture were established in 1945 and updated in 1992.

To earn the right to call itself a couture house and to use the term hauteur couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:

• Design made-to-order for private clients, with one or more fittings.
• Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
• Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

                                                                            Charles Frederick Worth 1825/1895.

Dresses designed by Charles F Worth.

CHARLES FREDERICK WORTH, Is considered the fore fathers of Hauteur Couture as we know it today. Born in England and working in France, he revolutionised the high fashion culture, with showing a portfolio of his designs on live models.

He began his carer as a draper in London then moving to Paris and continuing on there.  HE was to marry one of the young models "Marie Vernet", she would model simple shawls and bonnets and eventually some simple dresses designed and made by Charles, which prospective customers enquired about and requested copies.

Still working at the drapery and now a junior partner in the firm, he urged to expand into dressmaking. Charles decided to branch out and found a Swedish man to help him bankroll his new venture and in 1858 opened "Worth and Bobergh".

http://en.wikipedia.org/wiki/Charles_Frederick_Worth

http://en.wikipedia.org/wiki/Haute_couture

http://enchantedserenityperiodfilms.blogspot.com/2011/03/house-of-worth-period-fashion-at-its.html

http://joseaponte.wordpress.com/2011/05/09/charles-frederick-worth/

http://forums.thefashionspot.com/f116/1825-1895-charles-frederick-worth-27982-7.html

Clothing designed by Charles f Worth.

My favourite brands and why

Dr Martens

Dr Martens are my absolute favourite brand of shoes. This brand is not like any other type of brand, Dr Martens mainly specialise in manufacturing leather lace up boots. The designer of Dr Martens was Doctor klaus Marten, Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler's shop. With that leather he made himself a pair of boots with air-cushioned soles, this is how the first pair of Dr Martens was born.

Now Dr. Marten has become a traditional British footwear brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are known as Doctor Martens, Doc Martens, Docs or DMs.

http://www.styleforum.net/forum/thread/78649/dr-martens-yay-nay

http://www.drmartens.com/productlist.asp?story=womens&type=all

http://en.wikipedia.org/wiki/Dr._Martens

http://www.drmartens.com/

Graphic logo (evolution of a logo)

Pepsi

Today, one of the biggest soft drinks company, was first started by Caleb Bradham in 1890’s. Initially named as Brad’s drink the name was quickly changed to Pepsi-Cola, which is visible in the first 1898 logo. Finally

in 1903, the name was trademarked and hasn’t been changed till date.

In the early years, Brad made custom logos for the brand as it became more famous. In 1933, the company was bought by Loft, Inc. The company changed the bottle size from 6 to 12 oz. and came up with the ‘Refreshing and Healthful’ logo.

However, the major breakthrough in the Pepsi logo design came in 1940’s.

Walter Mack, the CEO of Pepsi came up with the idea of a new bottle design, with a crown having the Pepsi logo. The ‘Pepsi Globe’ emerged when USA was in WWII, and to support the country’s war efforts, Pepsi had a

blue, red and white logo.

This logo became hugely popular, and went on to be the identifier for the company. As a result, in 1950 and 1962, this bottle cap with the swirling blue and red became prominent in the company logo. During the 1960’s when it became even more popular, the script was changed from the curly red, and the main attraction was on the bottle cap in the logo.

We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The typeface was made smaller so as to fit in the globe. The Pepsi Globe was “boxed in”, with a red bar coming in from the left and a light-blue bar coming in from the right.

In 1991, the typeface was moved from inside the globe. The red bar was lengthened and the typeface came on the top of the globe. In 1998, the white background in the logo was replaced by the blue colour, which also resulted in dropping the red horizontal band. The globe now had 3D graphic and larger than earlier versions. It might be that since, Pepsi and the globe touch each other for the first time in the logo, the name ‘the Pepsi Globe’ was given to the logo.

After 1998, it seems that Pepsi had decided to give the globe more prominence than the script itself. So, the globe came on top of the script in 2003, and in their current logo they have done away with the script altogether.

http://www.google.com.au/search?hl=en&client=safari&rls=en&q=evolution+of+pepsi+logo&gs_sm=sc&gs_upl=214536l222730l1l223996l22l21l1l3l3l0l1270l7406l2-4.7.4.0.1.1l17&bav=on.2,or.r_gc.r_pw.&biw=1024&bih=680&pdl=300&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

http://www.graphic-design-blog.com/2008/11/evolution-of-pepsi-logo.html

Product new technology

The iPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and weight falls between those of contemporary smartphones and laptop computers. The iPad runs the same operating system as the iPod Touch and iPhone. The iPad can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser).

Like iPhone and iPod Touch, the iPad is controlled by a multi-touch display, a departure from most previous tablet computers, which used a pressure-trigge

red stylus, as well as a virtual onsc

reen keyboard in lieu of a physical keyboard. The iPad uses a wireless local area network ("Wi-Fi") connection to access local area networks and the Internet. Some models also have a 3G wireless network interfac

e which can connect to HSPA or EV-DO data networks and on to the Internet. The device is managed and synced by iTunes running on a personal computer via USB cable.

Apple released the first iPad in April 2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide, representing 75 percent of tablet PC sales at the end of 2010.

By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold more than all other tablet PCs combined. In 2011, it is expected to take 83 percent of the tablet computing market share in the United States.

http://www.apple.com/au/ipad/

http://en.wikipedia.org/wiki/IPad

http://www.engadget.com/2010/04/03/apple-ipad-review/

Natalie Kiryk ~ Brand Evolution

Today, the logo is the central point of any company’s branding policy. A logo makes the business appear credible and professional. Marketing has become so crucial and logos being the focal point of marketing campaigns, all the companies strive for generating the most eye-catching logo to garner their customer’s attention. The logo has become the trump card in the hands of the businessmen to build up the distinct brand.

It is very interesting to see the evolution of brands over the years. It is a natural process for companies to feel the need to keep their logo/s up to date, just as fashion trends change over time. The most important thing for a brand is gaining the customers trust, and once this is done their logo becomes remembered and purchased time and time again.

Levi Strauss jeans has been around since 1853 and is still going strong today. I would like to point out it is one of the very few companies whose logo hasn’t actually evolved, but has stayed much the same since its beginning, and they have been very successful in doing so. It has been a great strategy for the brand as their loyal customers haven’t needed to worry about remembering any updated logo and have solely been left to focus on the product itself. The fact that this logo has remained the same since the beginning is quite remarkable and shoes that Levi’s is definitely one quality product and has gained the trust of its customers. You know you are getting a quality pair of jeans when you but Levi’s.

The 501 jean style is one of their trademark designs and is still loved and worn today. Levi’s are very successful with their advertising and really make you want not only a pair of Levi’s jeans these days but other various clothing and products they now sell.

http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/

http://www.funkyspacemonkey.com/brands-evolution

http://en.wikipedia.org/wiki/Brand

http://en.wikipedia.org/wiki/Levi_Strauss_%26_Co.

http://www.levistrauss.com/brands/levis