Monday, August 1, 2011

Costume industry. Thanya

This usually refers to a style of dress, distinctive to a period, theme, class, performer theatre, dance ; actually it is an outfit worn as one will dress in general. It can include alot of things, some people dress in costume every day as their own morning ritual.

Theatrical costume; National costume; Holidays and Festivals; mascots; children, Everyone really does look forward to some form of dress ups, especially fancy dress party's. It gives a chance of letting lose and pretending of some other time or character, (acting.)

Costume will usually enhance or help communicate a story or dance/themed era of history or life, it will also help portrey a scene setting.

Was one of the most influential , significant companies to combine visual arts to the public in the 20th century. Reinvigorating the art of performing dance. It was groundbreaking in combining artistic collaboration among choreographers, composers artists and dancers. The company has had a reputation to invite the collaboration of rising contemporary fine artists in the designs of sets and costumes. some are "BakstBraqueGontcharovaLarionovPicassoChanel,MatisseDerainMiróde ChiricoDalíBilibinTchelitchevUtrilloNicholas Roerich, and Rouault. Their designs contributed to the groundbreaking excitement of the company's productions. The scandal caused by the premiere performance in Paris of Stravinsky's The Rite of Spring has been partly attributed to the provocative aesthetic of the costumes of the Ballets Russes."

Leon Bakst, one of the most important designers for the Ballet Russe, was born in Grodno on May 10, 1866. Aiding Diaghilev with the formation of Ballet Russe, Bakst assumed the role of artistic director. His sets and costumes brought him wide recognition. He is most noted for the sets and costumes for Scheherazade (1910), Firebird (1910), Le Spectre de la Rose (1911). He designed for Ballet Russe from 1909-1921.

fashion couture Thanya

fashion couture is an amazing time of high sewing; unique quality dressmaking.
Hauteur couture is a made to order specific clothing garment, usually of the best quality fabrics and extreme attention to detail. In French the term "Hauteur Couture" is now protected by law and defined the "Chambre de commerce et d'industrie de Paris based in ParisFrance Their rules state that only "those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves" of the label haute couture. The criteria for haute couture were established in 1945 and updated in 1992.

To earn the right to call itself a couture house and to use the term hauteur couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules:
  • Design made-to-order for private clients, with one or more fittings.
  • Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
  • Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.

                                                                            Charles Frederick Worth 1825/1895.

Dresses designed by Charles F Worth.

CHARLES FREDERICK WORTH, Is considered the fore fathers of Hauteur Couture as we know it today. Born in England and working in France, he revolutionised the high fashion culture, with showing a portfolio of his designs on live models.
He began his carer as a draper in London then moving to Paris and continuing on there.  HE was to marry one of the young models "Marie Vernet", she would model simple shawls and bonnets and eventually some simple dresses designed and made by Charles, which prospective customers enquired about and requested copies.
Still working at the drapery and now a junior partner in the firm, he urged to expand into dressmaking. Charles decided to branch out and found a Swedish man to help him bankroll his new venture and in 1858 opened "Worth and Bobergh".

Clothing designed by Charles f Worth.

Sunday, July 24, 2011

My favourite brands and why

Dr Martens

Dr Martens are my absolute favourite brand of shoes. This brand is not like any other type of brand, Dr Martens mainly specialise in manufacturing leather lace up boots. The designer of Dr Martens was Doctor klaus Marten, Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler's shop. With that leather he made himself a pair of boots with air-cushioned soles, this is how the first pair of Dr Martens was born.

Now Dr. Marten has become a traditional British footwear brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc. In addition to Dr. Martens, they are known as Doctor Martens, Doc Martens, Docs or DMs.

Graphic logo (evolution of a logo)


Today, one of the biggest soft drinks company, was first started by Caleb Bradham in 1890’s. Initially named as Brad’s drink the name was quickly changed to Pepsi-Cola, which is visible in the first 1898 logo. Finally

in 1903, the name was trademarked and hasn’t been changed till date.

In the early years, Brad made custom logos for the brand as it became more famous. In 1933, the company was bought by Loft, Inc. The company changed the bottle size from 6 to 12 oz. and came up with the ‘Refreshing and Healthful’ logo.

However, the major breakthrough in the Pepsi logo design came in 1940’s.

Walter Mack, the CEO of Pepsi came up with the idea of a new bottle design, with a crown having the Pepsi logo. The ‘Pepsi Globe’ emerged when USA was in WWII, and to support the country’s war efforts, Pepsi had a

blue, red and white logo.

This logo became hugely popular, and went on to be the identifier for the company. As a result, in 1950 and 1962, this bottle cap with the swirling blue and red became prominent in the company logo. During the 1960’s when it became even more popular, the script was changed from the curly red, and the main attraction was on the bottle cap in the logo.

We see the first appearance of the Pepsi Globe instead of the bottle cap in 1973. The typeface was made smaller so as to fit in the globe. The Pepsi Globe was “boxed in”, with a red bar coming in from the left and a light-blue bar coming in from the right.

In 1991, the typeface was moved from inside the globe. The red bar was lengthened and the typeface came on the top of the globe. In 1998, the white background in the logo was replaced by the blue colour, which also resulted in dropping the red horizontal band. The globe now had 3D graphic and larger than earlier versions. It might be that since, Pepsi and the globe touch each other for the first time in the logo, the name ‘the Pepsi Globe’ was given to the logo.

After 1998, it seems that Pepsi had decided to give the globe more prominence than the script itself. So, the globe came on top of the script in 2003, and in their current logo they have done away with the script altogether.


Saturday, July 23, 2011

Product new technology

The iPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and weight falls between those of contemporary smartphones and laptop computers. The iPad runs the same operating system as the iPod Touch and iPhone. The iPad can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser).

Like iPhone and iPod Touch, the iPad is controlled by a multi-touch display, a departure from most previous tablet computers, which used a pressure-trigge

red stylus, as well as a virtual onsc

reen keyboard in lieu of a physical keyboard. The iPad uses a wireless local area network ("Wi-Fi") connection to access local area networks and the Internet. Some models also have a 3G wireless network interfac

e which can connect to HSPA or EV-DO data networks and on to the Internet. The device is managed and synced by iTunes running on a personal computer via USB cable.

Apple released the first iPad in April 2010, and sold 3 million of the devices in 80 days. During 2010, Apple sold 14.8 million iPads worldwide, representing 75 percent of tablet PC sales at the end of 2010.

By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold more than all other tablet PCs combined. In 2011, it is expected to take 83 percent of the tablet computing market share in the United States.

Tuesday, June 21, 2011

Natalie Kiryk ~ Brand Evolution

Today, the logo is the central point of any company’s branding policy. A logo makes the business appear credible and professional. Marketing has become so crucial and logos being the focal point of marketing campaigns, all the companies strive for generating the most eye-catching logo to garner their customer’s attention. The logo has become the trump card in the hands of the businessmen to build up the distinct brand.

It is very interesting to see the evolution of brands over the years. It is a natural process for companies to feel the need to keep their logo/s up to date, just as fashion trends change over time. The most important thing for a brand is gaining the customers trust, and once this is done their logo becomes remembered and purchased time and time again.

Levi Strauss jeans has been around since 1853 and is still going strong today. I would like to point out it is one of the very few companies whose logo hasn’t actually evolved, but has stayed much the same since its beginning, and they have been very successful in doing so. It has been a great strategy for the brand as their loyal customers haven’t needed to worry about remembering any updated logo and have solely been left to focus on the product itself. The fact that this logo has remained the same since the beginning is quite remarkable and shoes that Levi’s is definitely one quality product and has gained the trust of its customers. You know you are getting a quality pair of jeans when you but Levi’s.

The 501 jean style is one of their trademark designs and is still loved and worn today. Levi’s are very successful with their advertising and really make you want not only a pair of Levi’s jeans these days but other various clothing and products they now sell.

Monday, June 20, 2011

Natalie Kiryk ~ DesignEX

Australia’'s leading design and architecture event, designEX presents the best in contemporary and classic design. At designEX you’ll be informed and inspired as you discover the latest products and design trends from local and international studios and brands. Add the opportunity to attend seminars featuring established and emerging designers, networking events and more.

Whether you’re a designer, architect, interior designer, specifier, property developer, retailer or otherwise involved in the design or building industries, you’ll find essential information and innovation at designEX.

For more than 20 years, as Australia's most comprehensive interior architecture and design event, designEX has celebrated the best in design and architectural innovation. At designEX, you’ll discover the latest developments, trends, products and services, presented by over 300 of the industry’s leading companies.

At designEX you can:

  • Discover innovative new products and services
  • Keep up to date with industry trends
  • See, touch and experience products on display
  • Network with your peers
  • See the industry’s leading names present in the designEX Seminar Series
  • Source new or alternative suppliers

At the designEX KeyNote sessions you’ll have the opportunity to see inspirational presenters whose work is setting new design and architectural directions. Hear about the latest developments and the hottest topics from the most interesting speakers in the worlds of interior design and architecture.

DesignEX becomes a must-attend occasion.

Brand loyalty. Thanya


Brand Loyalty;   is a consumers commitment to repurchase or continue to use a specific brand they like.

Brand loyalty is one of the most converted assets known to mankind.  Very few brands achieve it, the likelihood that your brand will achieve a high level of loyalty is slim to none. Not that your brand doesn't deserve consumer loyalty, the numbers are against you.!
So now that you want some how do you build customer loyalty to your brand?

"a clearly defined value proposition relevant to your target audiences. This message is what your brand promises to deliver that its competitors do not."

I chose Vegemite,  it is consistent with everything i remember about toast for breakfast, fresh bread as a little girl and although to some it taste yuk! i love it!!!

Also i like "nokia" phones, i personally are used to the way they work.

Tip No. 2: Out-Step the Competition

, Hayman Strategy
I spent today with a young woman who is building a new Service business from scratch. It is a unique idea and while she has already successfully built the first platform for the business, she has, like all passionate and extraordinary entrepreneurs, phase two evolving for launch.
She was looking for advice about how to best hit the market hardest and fastest and get a “step up” ahead of the reliable list of competitors who will be quick in their attempts to follow.
The ensuing discussion outlined a few pointers that are worth sharing especially for those working with a service brand or business. The first part means thinking about your business from their point of view.
1. Develop a list of criteria that defines the most “valuable” objectives that your offer can meet. Think about things such as:
  • Does it meet a strategic acquisition need?
  • Does it effectively build loyalty of existing customers?
  • Does it provide your customers a means for better reaching their end users?
  • Is it merely an awareness building tool?
2. Match this criteria list to a well-thought out list of potential customers. Consider:
  • What might they be looking for – their goals?
  • If they are not the end user, then who they are targeting as their end users?
  • What other products and services do they utilize, and how is your offer different/better in meeting their goals?
  • Is there an appropriate way to hit the market geographically and tie up crucial market sectors quickly? Which customers meet this definition?
  • Are you working with the “thought leaders” or “big guys”? Those that will make your proposition the most sticky? Will it entice other, smaller businesses to join your brand and reject those that enter the market 2nd or 3rd?
3. Consider age-defining characteristics as well as specific user traits and behaviours for your customers.
4. Remember to ensure you can actually deliver against any expectations these customers will have.
5. Use the best resources at your disposal to quickly blanket these customers and “sell” them on your business, illustrating to them how it meets their objectives.
6. You may need a specialized sales resource or a team of trained professionals but TRAINING is key. Knowing your service is obvious but knowing and understanding the customers’ markets and needs is crucial and this is what will set your brand apart. The relationship has to built on trust and understanding, this is key so make this step really count.
Like all good consumer marketing strategies, it comes back, yet again to the customer and defining your business through their eyes first!
If you have done all the thinking up front, and used relevant and compelling criteria to define the ‘best fit’ customers, you have the first step. When you then approach these customers with knowledge and expertise and empathy you will most likely be able to elicit their commitment to your business ahead of the pack.

Graphic logo Thanya.

LOGO,  ( Ideogram)

A logo is a graphic mark or emblem used by companies to promote instant public recognition.They are usually purely graphic  (symbols/icons) and are composed of the name of the organization. ( a logotype or  word mark.)

Evolution of a logo could be traced back in time to goldsmiths, paper makers, masons and potters of the earliest centuries who used to mark their crafts with small stampings of their trade mark, thumb print etc.  Designing a good logo is not an easy task it involves a lot of time and resources from different teams of design and research. A clear understanding of the concept and values of the brand as well as the target market help with the designing process. 


  • n

(via boredpanda)
Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.
In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.
By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.
In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. (Read more: here and this pdf)

Response to the New Pepsi Logo


Logo Evolution - Tenarra

It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today.

The road to success wasn’t easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then.

Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Frankly, I don’t think it was just a coincidence that Apple had slow sales during this period.

Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing’s homosexuality.

Product Branding Thanya.


Branding is the  identity of a specific product or service. 
A Product is an item that satisfies a markets wants or needs, There-for product branding is a recognizable item/statement that you will notice via its brand or logo. It is the representation of your business to the world, a message about how you want to be remembered , viewed , communication about the uniqueness of your product that sets you apart from your competition.
To be a successful Brand it is good to know your target market, research so you can have an understanding of who your buyers will be. This will also help with the development of logo, your product's services and name.

Successful brands are easily identifiable, it is measured by their level of brand awareness and is most notable when a single symbol or logo is highly recognizable on its own.  Consistent advertising with a targeted and clear theme is testimonial to successful  advertising a brand.

There are different areas to product branding such as ;
Individual product branding  : Family branding ;: Co branding : Private or store branding : No name or Generic branding : Brand Licensing.

How you position your brand also will affect your marketing and communication of your brand.

Key creative idea: Positioning is that One Thing
Position is that one descriptive sentence or slogan or image the brand is known for.
That one specific idea that first comes to mind about the product.
That one characteristic that sets the service apart from competitors.
For the brand Volvo, that one thing is "Safety."
In Jakarta, Indonesia, Bluebird is "The safest way to travel by taxi."
And everyone knows the car rental brand, Avis "tries harder."

Product positioning in action.
"Shadow Play" by Springer & Jacoby of Hamburg, for OSRAM.
This TV commercial is simple. Memorable. And it makes a superlative comparison to competitors: "The strongest torch in the world."