Tuesday, June 21, 2011

Natalie Kiryk ~ Brand Evolution

Today, the logo is the central point of any company’s branding policy. A logo makes the business appear credible and professional. Marketing has become so crucial and logos being the focal point of marketing campaigns, all the companies strive for generating the most eye-catching logo to garner their customer’s attention. The logo has become the trump card in the hands of the businessmen to build up the distinct brand.

It is very interesting to see the evolution of brands over the years. It is a natural process for companies to feel the need to keep their logo/s up to date, just as fashion trends change over time. The most important thing for a brand is gaining the customers trust, and once this is done their logo becomes remembered and purchased time and time again.

Levi Strauss jeans has been around since 1853 and is still going strong today. I would like to point out it is one of the very few companies whose logo hasn’t actually evolved, but has stayed much the same since its beginning, and they have been very successful in doing so. It has been a great strategy for the brand as their loyal customers haven’t needed to worry about remembering any updated logo and have solely been left to focus on the product itself. The fact that this logo has remained the same since the beginning is quite remarkable and shoes that Levi’s is definitely one quality product and has gained the trust of its customers. You know you are getting a quality pair of jeans when you but Levi’s.

The 501 jean style is one of their trademark designs and is still loved and worn today. Levi’s are very successful with their advertising and really make you want not only a pair of Levi’s jeans these days but other various clothing and products they now sell.






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