Australian Design Alliance is a new strategic partnership of Australia’s peak design bodies
across a range of disciplines, including design, architecture, urban planning, craft and the arts.
The [AdA] vision is to develop a culture of design in Australia to strengthen economic competitiveness, innovation and sustainability. Its mission is to achieve greater advancement, recognition and valuing of Australian design by governments, business and community, plus greater innovation and collaboration within the design sector together with the application of strategic design approaches across all sectors.
The formation of the ADA has been stimulated by the perceived need for governments to recognise design as a potent means of realising policy objectives such as digital technologic
al innovation, education, health, crime prevention, construction, environmental sustainability and transport.
Similar moves to establish peak design bodies are being made internationally in Europe, the US and Asia.
In addition to developing a culture of design in Australia to strengthen economic
competitiveness, innovation and sustainability, the ADA aims to increase levels of Australian design advocacy, research, policy development, resources and collaboration.
The combined national membership of the ADA
is in excess of 20,000 and represents a constituency of almost 80,000 design practitioners.
The ADA September 2010 launched at the Sydney Opera House included 100 key Australian designers to discuss the value of design and its impact on Government Policy, Research, the Economy, Culture, Education, Innovation and the Media.