It is one of the biggest consumer electronics and Software Company, best known for products like Macintosh, iPod and iphone. Steve Jobs, Steve Wozniak, and Ronald Wayne had together setup Apple in 1976, to sell their hand-built computer Apple I. They had offered their product to HP first but were declined by them. I think HP would still be regretting this today.
The road to success wasn’t easy for Apple, and Wayne liquidated his share in the company for a mere $ 800. After the launch of Apple II in 1977, things started to look up for Apple and we all know what heights the company has reached since then.
Apple II was successful mainly because it had colored graphics. Great and simple design, has always been the USP (Unique Selling Proposition) for Apple, and their logo is no exception. When Apple was started, the logo was a complicated picture of Isaac Newton sitting under a tree. This had been designed by Jobs and Wayne, with the inscription: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Frankly, I don’t think it was just a coincidence that Apple had slow sales during this period.
Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as the father of computers. The rainbow colors of the logo are rumored to be a reference to the rainbow flag, as homage to Turing’s homosexuality.
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
best-ad.blogspot.com/2008/08/evolution-of-logos.html
scarletbits.com/2009/logo-evolution-15-corporate-brands
www.boredpanda.com/21-logo-evolutions-pepsi-cola-apple-nike-nokia
www.youtube.com/watch?v=3jFVDGNmo9Y
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