A logo is a graphic mark or emblem used by companies to promote instant public recognition.They are usually purely graphic (symbols/icons) and are composed of the name of the organization. ( a logotype or word mark.)
Evolution of a logo could be traced back in time to goldsmiths, paper makers, masons and potters of the earliest centuries who used to mark their crafts with small stampings of their trade mark, thumb print etc. Designing a good logo is not an easy task it involves a lot of time and resources from different teams of design and research. A clear understanding of the concept and values of the brand as well as the target market help with the designing process.
Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. In 1898, Bradham renamed his drink into “Pepsi-Cola”.
In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. Thus, in 1905, a modified script logo was introduced, followed by a second change in Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink”, in it.
By 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes.
In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. (Read more: here and this pdf)
Response to the New Pepsi Logo