It is designed for mass production, but has nearly infinite capacity for being personalized and upgraded. It offers advanced technologies that respond to customers' desires for convenience, entertainment and continuously improved safety. And it looks at how building a car, truck or SUV can strengthen the environment.
Inspired by how the Model T revolutionized personal transportation in the last century, a team of Ford researchers and designers created Model U. It is a clear expression of Ford Motor Company's strategy to follow future automotive technologies without compromising today's customer expectations for personal mobility. It is a car designed to meet the customers’ needs as well as help the environment.
Model U starts a new cycle for Ford; Emissions, safety and fuel economy, also green materials and processes, are all key questions facing the entire auto industry.