Tuesday, March 15, 2011

Post 1 - Toni - Wet Women, LLC

Owner and Manager of Wet Women, LLC , Morgan Fisher received from her mother a book called “Cradle to Cradle: Remaking the way we make things” by William McDonough and Michael Branugart of MDBC. The book ignited Fisher’s interest in using the Cradle to Cradle concept for Wet Women, LLC products.

Cradle to Cradle Certification is a multi-attribute eco-label that assesses a product’s safety to humans and the environment and design for future life cycles. MDBC the company created by William McDonough and Michael Branugart is based on the Cradle to Cradle concept.

Fisher’s love for the Ocean inspired her
to, with the assistance of MDBC, create a surf wax that is harmless to the
ocean, sea life, beaches and people. The surf
wax is nontoxic, biodegradable, and comp
ostable to the air, soil, and water. Packagings of the surf wax are 30% recycled steel tins that can be reused and recycled.

To achieve “Cradle to Cradle” certification there is a strict criterion to meet. Out of the four levels of certification this surf wax has reached the 2nd level, silver.

Marketing has benefitted strongly from Cradle to Cradle certification. According to Wet Women, LLC any future product development will be in conjunction with M
BDC to ensure it meets the Cradle to Cradle criteria.






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