Monday, March 14, 2011

Nike Grind - Brett Page post 1

In 1990 Nike employee Steve Potter envisions shedding old Nike shoes into a reusable material. The Nike Reuse-A-Shoe program recycles all brands of athletic shoes to create premium sport surfaces such as soccer pitches, football fields, tracks, basketball courts and tennis courts.

Times have changed – for the better. Today, recycling household waste like plastic, glass, paper and cardboard has become second nature for people around the world. With Nike Reuse-A-Shoe bins available at more than 300 locations in the United States, Western Europe, Australia and New Zealand, it's becoming easier than ever to find a shoe recycling facility. Each facility creates different ways to reuse the shoe for example, The Memphis center uses a “slice-and-grind” technique, where each shoe is cut into three slices – rubber outsole, foam midsole and fiber upper. These slices are then fed through grinders and purified. Where in the Belgium facility, which opened in 2005, They grind shoes up whole, then passes the material through a series of complex separators.

With Nike's success over the years they have been able to create more innovative ways to use the recycled shoes moving into carpet underlay, playground and safety surfaces and more recently indoor wood courts with Nike Grind Foam, made from recycled material found in the midsoles and uppers of athletic hoes, is incorporated into durable, safe cushioning for indoor wood courts and gym floors.

since 1990 25056779 Pairs of shoes collected globally since 1990.

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