The term 'C2C Certification' is a protected term of the McDonough Braungart Design Chemistry (MBDC) consultants. It is a proprietary system of certification. One client of MBDC is ASEC, which stands for Action Sports Environmental Coalition. Founded in 2002 by Frank Scura, he was motivated by the influence action sports icons have over young people and their families through the positive actions of influential athletes.
For the past eight years ASEC has been the conscience and driving force for sustainability in Action Sports, now the movement has become passionately supported by 100's of riders, brands and fans. This movement is also represented on the front lines by a robust offering of product carried by a large number of retailers worldwide such as Quiksilver, Volcom and Oakley to name a few.
Make a difference. Join the resolution.
Live the way you ride..
http://www.facebook.com/pages/Action-Sports-Environmental-Coalition/87496398352 http://www.mbdc.com/ http://en.wikipedia.org/wiki/Cradle_to_Cradle_Design http://www.earthville.org/projects/asec http://www.asecaction.org/